Tuesday, August 29, 2006

Other Horn Quartets

Believe it or not, we're not the only horn quartet in the world!! There are a lot of other great groups out there. I thought you'd like to see what some of them look like. I've broken them down by geographic location. This is by no means a complete list - just a few of the ones I know about. Two of the other hottest groups on the circuit are based in Europe - the American Horn Quartet & the Budapest Festival Horn Quartet.

Baltimore Horn Quartet
Four Hornsmen
NFB Horn Quartet (no web site)
Transatlantic Horn Quartet (2 members live in UK)
US Army Field Band Horn Quartet

American Horn Quartet
Budapest Festival Horn Quartet
Cornissimo Horn Quartet
Cyprium Horn Quartet
Leipzig Horn Quartet
Liege Horn Quartet (no web site)
Potsdam Horn Quartet
Zurich Horn Quartet

Moscow Horn Quartet
Tokyo Horn Quartet

Fans on our Website

(Thanks to Derek Sivers - CD Baby founder for another nugget)

Secret trick to get people in the audience to sign your mailing list AND be part of your inside club.

1. At every show you do, from now on, bring a camera and a notebook.
2. About halfway through your show, when everyone is having fun, take pictures of the audience, from the stage. Tell them to smile, make a face, hold up their beer, whatever.
3. Afterwards, pass around the notebook and say, "Please write down your email address in this notebook, and in a few days, I'll email you, telling you where you can see YOUR goofy picture on my website."
4. At the end of the night, before bed, write up a journal/diary/memoir of that show. Scan and upload all their pictures onto a page of your website. Dedicate a page of your site about that show, with the diary, photos, and a little link on that page that says, "If you were at this show, please introduce yourself!" - so people can contact you.
5. Email everyone that was there that night. Of course EVERYone will go look at your site. How could they not? People are infinitely more interested in themselves than they are in you.
6. Stay in touch with them all!

(p.s. The other hidden idea in this is to make every show a Real Event. A Big Deal. Something worth documenting. This will get you out of the habit of thinking of it as "just another gig." Because for many of your fans, it's not. It's the most fun they've had all month.)

Here's an example. One of my old outdated tour diaries:
(After starting CD Baby in 1998 I stopped touring. But since I had been on the road for 10 years straight, I'm not complaining.)

Tuesday, August 22, 2006

Reviews at CD Baby

Last week I talked about CD Baby and its online and digital distribution network. Well, this week I'm happy to report that we are now selling "Citrus" live on the web. Click here to see our page: http://www.cdbaby.com/cd/quadre

At the bottom you'll notice that you can add a review. Please do this and get anyone you know to add their thoughts as well. No musical experience necessary - just need ears. Just say what you thought of the album. Also send the above link to a friend that you think would really like to buy our CD. They can hear a lot of the CD just by clicking on the songs. (And if they buy multiple CDs, they are all at half price!)

Tuesday, August 15, 2006

CD Baby; Call the Destination, and Ask for Directions

Cd Baby is an online distributor for CD recordings. They have been around since 1998. I've wanted to get QUADRE up on their site and this week I finally had the time to take care of it. We're not up yet, but we will be soon. They sell our CDs online and take a cut of $4 per CD. We get the profit automatically when they have received $20 or more. (It goes straight to our bank account.) They take care of all the shipping and accept VISA, Mastercard, & Discover. We'll also be able to sell our CDs with credit cards at our live shows in December and March through them. In addition, they digitally distribute our CD so we will be on iTunes & all the other sites out there within the next few months or so. Here is a link to their website:


The best part is the cost. Since it is run by an 'indie' musician, the fees are very reasonable: $4/CD for hard copy sales; only 9% for digital sales; and a one-time $35 set-up fee. No monthly or annual fees. The credit card swiper at our live shows was only a $30 deposit. No monthly fees for that either. Good company with lots of good advice. The next segment is some of that advice from the owner of CD BABY, Derek Sivers.

by Derek Sivers

Work backwards.

Define your goal (your final destination) - then contact someone who's there, and ask how to get there.

Know a magazine you think you should be in? Call their main number, ask for the editorial department, and ask someone in editorial if they could recommend their three favorite publicists. Write down the publicists' names, and thank the nice editorial person for their time. (Don't waste their time asking for the publicists' contact info. You can find that on the web.) Then call each publicist, and try to get their attention.

Know a radio station you should be on? Call them and ask for the music director. Ask if they could recommend a few good radio promoters. Call the radio promoters they recommend, and try to get their attention.

Know a venue you should be playing? Bring a nice box of fancy German cookies to the club booker, and ask for just 5 minutes of their advice. Ask them what criteria must be met in order for them to take a chance on an act. Ask what booking agents they recommend, or if they recommend using one at all. Again, keep your meeting as short as possible. Get the crucial info, then leave them alone. (Until you're back, headlining their club one day!)

I know an artist manager of a small unsigned act, who over the course of a year, met with the managers of U2, REM, and other top acts. She asked them for their advice, coming from the top, and got great suggestions that she's used with big results.

In other words: Call the destination, and ask for directions.

You'll get there much faster than just blindly walking out your front door, hoping you arrive someday.

Tuesday, August 8, 2006

Music in the Schools; Blogging About the Arts

The following article was recommended by Angela Beeching at the New England Conservatory of Music. I thought it was an interesting take on bringing music into the schools.

Click here to access the story:

Barry C. Hessenius was the former director of the California Arts Council before its funding was greatly diminished in 2001. He is now the executive director of San Francisco's LINES Ballet. He leads a blog about concerns that affect the arts and specifically, the arts administrator. Click below to access his latest blog: